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The Wills Hotel
CUMBERLAND · MARYLAND · MOUNTAIN BASECAMP

A modern basecamp
for the Mountain Side of Maryland.

A 20-room boutique hotel in downtown Cumberland, built for trail days, local dining, and weekends in the mountains. The Wills pairs a warm modern stay with 1867, a modern chophouse, and direct access to the region’s outdoor story.

guest rooms20
modern chophouse1867
person meeting room12
Your stayview availabilitybest direct rate
Check inCheck in
Check outCheck out
Guests2 guests
See website review
A downtown stay close to the Great Allegheny PassageRoom choices that make trail days and longer stays easier to planA warm dining and event story connected to the hotel stay
How the story could translate online

Three focused conversion moments

A room decision, a signature experience and a direct-booking reason. Each becomes a dedicated page in a full build.

Room detail direction

A clearer room choice

Room stories for trail days and longer stays

Concept · 1/3Preview concept
See rationale
Signature experience

A direct path to stay

A calmer route from intent to availability

Concept · 2/3Preview concept
See rationale
Direct-booking offer

A connected Cumberland stay

Dining, trails, events, and the room in one story

Concept · 3/3Preview concept
See rationale
Why Wills

Reasons to choose this stay

01

20 guest rooms with King, Double Queen, and King Suite options

02

Steps from the Great Allegheny Passage and downtown Cumberland

03

1867, a modern chophouse with cocktails and a warm dining room

04

A 12-person Manhattan meeting room with rooftop terrace access

05

A new 2026 boutique hotel chapter in Mountain Maryland

Signature experience

A connected Cumberland stay

20 guest rooms with King, Double Queen, and King Suite options

Dining, trails, events, and the room in one story

What we found on the current website

A focused review of positioning, content quality, mobile decision-making and the path to booking.
Reviewed source: current public website

88/100
4 priority findings selected from the current review

Priority findings and recommended moves

  • FINDING 01
    Placeholder copy is still in the booking modal
    The global booking modal still shows Lorem ipsum under “Why Book Direct?”. A high-intent booking moment should explain the direct value in the hotel’s own voice.
    Recommended move: Replace the placeholder with one clear direct-booking benefit and a short reassurance about rate, flexibility, or hotel contact.
  • FINDING 02
    The footer exposes contactInfo
    The contact and gather pages expose the literal string “contactInfo” in the production footer, which reads like an unfinished template field.
    Recommended move: Replace the template token with a concise contact label and a single, accessible contact route.
  • FINDING 03
    Accessibility navigation has a visible typo
    The repeated footer label “Web Accessiblity” is misspelled across the live site, reducing trust at the exact point where accessibility information should feel deliberate.
    Recommended move: Correct the label and use the same accessible navigation treatment across desktop and mobile.
  • FINDING 04
    Room URL structure is inconsistent
    The intuitive /rooms.htm path returns 404 while the primary navigation uses /stay.htm, creating unnecessary friction for shared room links and search visitors.
    Recommended move: Publish one canonical rooms route and redirect legacy or intuitive room paths to it.

Want the full walkthrough?

This private preview shows one possible direction for The Wills Hotel. A full engagement would begin with your actual brand, photography, booking stack and operating priorities.

Start a conversationWhatsApp +90 507 226 76 73Call +1 727 208 5085iletisim@massaliastudio.com
Massalia Studio · massaliastudio.com · WhatsApp +90 507 226 76 73 · Call +1 727 208 5085